MARKETING COMMUNICATIONS: READING PROMOTION PROGRAMS IN ACADEMIC LIBRARIES

Academic Libraries Should Consider a Strategic Approach to Promotion and Marketing of e-Books

Objectives – The main objectives of this study

Annual Fund Programs for Academic Libraries

ANNUAL FUND PROGRAMS ARE THE BUILDING BLOCKS for every other major funding program of the academic library. Keys to library annual fund success include identifying the library’s constituents, developing a compelling case for support, and determining how the solicitation message can be delivered most effectively subject to existing internal and external barriers. Examples of effective strategies...

using 4p marketing model in academic libraries: an experience

the present study mainly aims to demonstrate the weaknesses and strengths of using marketing principles in academic libraries and finally presenting some important suggestions in order to improve their marketing. this study proceeds through expressing the current marketing situation of studied academic libraries from the view point of 4p model. in this regard, the current situation is analyzed ...

Updating the Agenda for Academic Libraries and Scholarly Communications

Can Reading Programs Improve Reading Skills and Academic Performance in Rural China

Abstract In this paper, we examine the relationship between reading programs and the reading skills/academic outcomes of students in rural China. We find that students exhibited poor reading outcomes in the absence of any treatment. However, increased access to independent reading materials coupled with effective teacher training was associated with higher scores on reading scales and standardi...